MFDirect · Growth

ICICI Prudential FMCG Fund - Growth - Direct Plan

ConsumptionEquity - Sectoral Fund - ConsumptionBenchmark: NIFTY FMCG - TRI
NAV · 16 Sep 2026₹434.70+1.09%
AUM₹1.6k Crfrom this fund's primary plan
Expense Ratio1.69%
5Y CAGR+4.42%
Exit Load1% on or before 15D, NIL after 15D
Min SIP₹100from this fund's primary plan
Launched2013

Investment Objective

To generate long term capital appreciation through investments made primarily in equity & equity related securities forming part of FMCG sector.

Fund Mandate

Debt & Money Market Instruments0%–20%
Equity & Equity related securities of companies forming part of FMCG sector80%–100%
Other Equity and Equity Related instruments0%–20%
Fund Managers
NM
Nitya Mishra
Fund Manager
Key Information
1.69%
₹100from this fund's primary plan
₹5,000
1% on or before 15D, NIL after 15D
Nil
Inception01 Jan 2013
AMC
Top Holdings

Portfolio holdings not disclosed for this fund yet.

Trailing Returns
PeriodReturnsCategory avg
1 Day+1.09%
1 Week-1.94%
1 Month-6.78%
3 Months-6.67%
6 Months-5.31%
9 Months-16.85%
1 Year-20.32%+2.35%
2 Years-15.08%
3 Years-3.91%+12.32%
4 Years+1.47%
5 Years+4.42%+12.46%
+10.68%

Category avg is the average return of every scheme in this fund's SEBI class (Equity - Sectoral Fund - Consumption) over the same period. Returns up to 1 year are absolute; returns beyond 1 year are annualised (CAGR). This is Accord's own stated convention for equity-oriented schemes.

Risk Metrics
13.47%

A measure of how much a fund's returns swing up and down over time. Higher means a bumpier ride — more volatility — even if the average return ends up the same as a steadier fund.

0.89

How sensitive a fund is to overall market moves. A beta of 1 means it roughly moves in line with the market; below 1 means smaller swings than the market; above 1 means bigger swings in both directions.

-0.20

How much extra return a fund earned for every unit of risk (volatility) it took on, compared to a safe, risk-free investment. Higher means better risk-adjusted performance — not just higher returns, but smarter ones.

-1.08%

The extra return a fund generated above what its benchmark index would predict, given the risk it took. Positive alpha suggests the fund manager added genuine value beyond just tracking the market.

-0.34

Similar to the Sharpe Ratio, but only counts downside volatility (the bad kind) rather than penalizing a fund for volatile-but-positive swings. Higher means better returns per unit of "harmful" risk.

-12.05%

The single worst peak-to-trough fall a fund has experienced over a given period — the deepest "how much would I have lost if I'd bought at the top and sold at the bottom" scenario.

Fees
1.69%
1% on or before 15D, NIL after 15D
Nil
₹100from this fund's primary plan
₹5,000
Capital Gains Tax, general rules

This is an equity-oriented fund. Under rules effective since Budget 2024 (23 July 2024):

Short-Term Capital Gains (held ≤ 12 months): taxed at a flat 20%.

Long-Term Capital Gains (held > 12 months): taxed at 12.5% on gains above ₹1.25 lakh in a financial year, with no indexation benefit.

General information only, not tax advice, actual liability depends on your overall income and applicable law at the time of redemption. Consult a tax advisor for your specific situation.

Frequently Asked QuestionsGeneral mutual-fund FAQs, not specific to this scheme