Sunshine Pictures Ltd.

Use of Proceeds

Promoters

Book Running Lead Managers

Promoter Shareholding

About the Company

We engage in the production of our Projects, as sole producer or co-producer with reputable studios. We strive to maintain a business portfolio that has a healthy mix of co-produced and standalone Projects, with the former providing certainty in earnings thereby derisking the proposed Project and cashflows and the latter delivering the upside revenue. We adopt a co-production approach especially when the proposed Project requires a big budget. In a co-production model, we partner with a reputable studio and produce the Project for a fixed fee; a share of the intellectual property and profits from the Project with such studios; whereas under the sole production, we finance the entire Project and execute the end-to-end production while retaining all the rights including intellectual property, titles, distribution rights and other interests in the Projects. The sole production approach allows us to retain the entire up-side revenue from the theatrical releases and monetize our rights through sale of Over-the-Top content (“OTT”), music rights, downstream derivatives such as remakes, sequels and/or prequels, spin offs, local language dubbings, foreign language renditions, stage plays, web-series and television production, etc.As a production company, we have adopted a prudential approach to filmmaking, and we strive to keep a tight control on our end-to-end production budgets without compromising on our creative vision. In order to achieve this, we have implemented no cash or minimum cash payment policy and strive to make all the payments, including the daily cost associated with shootings of films and web-series, through banking channels and have also deployed on-set accountants to manage payments, track daily expenses and audit. Overall, our economical approach and our ability to make films/projects at viable costs reduces our risk and to an extent ensures that in case the movie is not received well at the box office, we do not incur significant financial losses.