Novus Loyalty Ltd.
SMEBSE₹139–146
₹ 44 Cr
2000 Shares
₹ 2,78,000
₹10
Financial Summary
| Particulars | FY 2025-26 | FY 2024-25 |
|---|---|---|
| 12,74,195.25 | 10,46,247.25 | |
| 3,076.89 | 11.86 | |
| 12,77,272.14 | 10,46,259.11 | |
| 11,50,887.8 | 9,89,379.53 | |
| 1,23,094.08 | 50,603.05 | |
| 92,846.18 | 37,360.85 |
Subscription Details
Subscription
IPO Timeline
IPO Offer Start
17 Mar 2026
IPO Offer Ends
20 Mar 2026
25 Mar 2026
Use of Proceeds
| # | Purpose | Amount (₹ Million) |
|---|---|---|
| 1 | Funding of expenditure towards Investment in upgrading enhancement | 130 |
| 2 | Business Development and Marketing Activities including manpower | 96.248 |
Promoters
Book Running Lead Managers
Promoter Shareholding
Pre-IPO
95.62%
Promoter stake
Post-IPO
70.08%
Promoter stake
Offered to Public
29,90,000
shares
Post Share Capital
1,08,94,187
shares
IPO Registrar
KFIN Technologies Ltd.
About the Company
Our company is a technology-driven company offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, Software, Finance, Banking, FMCG and Real Estate. Focused on enhancing customer engagement, retention, and acquisition, our company has developed a modern, scalable loyalty platform using the latest technology stack. This platform delivers comprehensive, data-driven solutions that help enterprises build meaningful relationships with their customers. The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. The platform is built to be flexible and efficient, making it easy to connect with a company’s existing systems. It ensures customers have a smooth and consistent experience whether they interact through a website, mobile app, or in a physical store. Our company offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients. With the On-Premises model, the platform is installed on the client’s own servers or private cloud. This gives full control over data, allows for custom setups, and is ideal for large businesses with strict security or compliance needs. The SaaS model is cloud-based, meaning clients can use the platform through a subscription without worrying about servers or maintenance. It’s faster to set up, easier to manage, and great for businesses that want a readyto-use solution
Use of Proceeds
1. Funding of expenditure towards Investment in upgrading existing products and development of new products; 2. Business Development and Marketing Activities including manpower hiring; 3. General corporate purposes and unidentified inorganic acquisition;
Novus Loyalty Ltd. Latest News
News
Novus Loyalty informs about board meeting
Novus Loyalty informs about business updates
Novus Loyalty informs about resignation of independent director
Novus Loyalty enters into agreement with Hero Housing Finance
The agreement is valid for a period of 3 years
Novus Loyalty informs about change in management
Novus Loyalty to introduce NoCXy AI
NoCXy AI is envisioned as the next evolution of enterprise loyalty, bringing intelligence, automation, and predictive capabilities into every stage of the customer journey
IPO FAQs
The Novus Loyalty Ltd. IPO has a total of ₹44 crore, calculated at the upper end of the .
The Novus Loyalty Ltd. IPO is priced at ₹139–146 per share. bids must fall within this , against a of ₹10 per share.
The for the Novus Loyalty Ltd. IPO is 2,000 shares, which is also the minimum order quantity — you have to apply for at least 2,000 shares, and in multiples of 2,000 beyond that.
The minimum investment in the Novus Loyalty Ltd. IPO is about ₹2,78,000 — one lot of 2,000 shares, calculated at the lower end of the .
Bidding at the cut-off or upper price raises the amount blocked in your account.
The Novus Loyalty Ltd. opens on 17 Mar 2026 and closes on 20 Mar 2026.
Applications have to be in before 5:00 PM IST on the closing day, and your UPI mandate needs to be approved by then as well.
Novus Loyalty Ltd. shares were listed on 25 Mar 2026 on BSE.
KFIN Technologies Ltd. is the for the Novus Loyalty Ltd. IPO.
The registrar processes the , refunds and the credit of shares to your demat account, so allotment-status queries go to them.
Novus Loyalty Ltd. IPO shares are listed on BSE.
Each Novus Loyalty Ltd. share has a of ₹10.
Face value is the nominal value recorded in the company's books and is separate from the issue price you pay.
held 95.62% of Novus Loyalty Ltd. before the IPO, which falls to 70.08% after the issue.
29,90,000 shares of Novus Loyalty Ltd. are being offered to the public in this issue.
The Novus Loyalty Ltd. IPO has been subscribed 1.51x overall — 1.38x, 1.12x and 1.82x.
figures update through the issue period until it closes.
- 1.Funding of expenditure towards Investment in upgrading existing products and development of new products
- 2.Business Development and Marketing Activities including manpower hiring
- 3.General corporate purposes and unidentified inorganic acquisition
Smart Horizon Capital Advisors Pvt Ltd. is the book running lead manager for the Novus Loyalty Ltd. IPO.
Pre-apply means placing your Novus Loyalty Ltd. application before the subscription window actually opens. The bid is held and forwarded to the exchange on the opening day, so you don't have to submit it in the rush of the first morning.
Applying early doesn't improve your chances — when an issue is oversubscribed, the for investors is decided by a lottery, not by who applied first. Your money is only blocked once the application reaches the exchange.
You can apply in the Novus Loyalty Ltd. IPO online using either UPI or ASBA as the payment method. ASBA applications are made through the net banking of a bank account that supports IPO applications — the bank blocks the amount in your account instead of debiting it. UPI applications are offered by brokers that don't provide banking services: you enter your UPI ID and then approve the mandate request in your UPI app.
Either route needs a demat account. You bid for at least one lot, at a price within the or at the cut-off price, and the money stays blocked in your bank account until the is finalised.
Your broker or bank confirms the bid once it has been submitted to the exchange, usually within a few minutes during the bidding window. A UPI application only goes live after you approve the mandate request — ignore it and the bid lapses, even though it looks placed.
You can check the Novus Loyalty Ltd. bid independently on the NSE or BSE IPO bid-verification page a day after applying. An ASBA application also shows up as a blocked amount in your bank statement.