India Counterfeit Risks: 89% Buyers Fooled by Fakes
By Business Desk
A new report reveals 89% of Indian consumers unknowingly bought counterfeit goods, raising severe health and supply chain concerns. Learn how to protect brands.
Counterfeiting has emerged as a significant challenge in India, undermining both business operations and consumer trust across local markets.
The Scale of Counterfeiting in India
Data from a recent report highlights the massive scope of illicit goods circulating within domestic retail and online channels.
- 89% of Indian consumers have inadvertently purchased counterfeit goods.
- 29% of products in local markets are perceived to be fake.
- 80% of individuals express concern over the rise of fake medicines in the healthcare sector.
Online platforms have further complicated the issue by serving as a major distribution channel for these illicit items.
Protecting the Supply Chain Through Technology
Brands are being urged to move beyond simple packaging features to combat the ongoing spread of counterfeit merchandise effectively.
- Integrate physical authentication methods such as security holograms, microtext, and forensic elements.
- Deploy digital traceability tools including serialized QR codes for enhanced visibility.
- Enable real-time monitoring across the entire supply chain to detect suspicious activity.
This combined approach allows companies to ensure product integrity from the manufacturing stage all the way to the end consumer.