Per Annum Targets Rs 10,000 Crore AUM in Alternative Assets

By Market DeskPer Annum Targets Rs 10,000 Crore AUM in Alternative Assets

Fintech platform Per Annum aims for Rs 10,000 crore in AUM as Indian retail investors increasingly shift toward high-yield alternative investment products.

Fintech player Per Annum has announced a strategic roadmap aiming to reach Rs 10,000 crore in Assets Under Management. This development arrives as India’s broader financial landscape experiences a transformative phase driven by retail investment trends.

Alternative Assets Gain Traction

Retail investors are increasingly moving away from traditional assets like gold and fixed deposits. They are favoring diversified, alternative investment products instead.

Per Annum aims to leverage this appetite for higher-yield financial instruments through specific strategic initiatives:

Enhancing technological infrastructure to simplify access to complex asset classes.

Expanding product offerings to capture a larger share of the retail wealth management market.

The Broader Market Context

India’s capital markets are projected to achieve a 16 percent annual growth rate through FY30, according to a Macquarie report. This upward trajectory is fueled by the deepening financialisation of household savings and a robust pipeline of initial public offerings alongside unprecedented retail participation.

By positioning itself as a key facilitator, Per Annum intends to help investors optimize their portfolios in this changing economic environment.

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