Apple Accused of Photoshop in iPhone Promo Image Controversy
A hand holds two iPhone 6s devices in an image used for marketing.
Key Highlights
Apple faces digital manipulation accusations after a promotional image for the iPhone 6s sparked consumer scrutiny over impossible hand proportions.
A Handful of Controversy for Apple
Apple found itself at the center of a controversy regarding a promotional image for the iPhone 6s and 6s Plus. The image depicted a hand holding two iPhones simultaneously, sparking immediate skepticism among consumers and tech enthusiasts who argued the proportions were physically impossible.
Critics Call Out Digital Manipulation
Critics claimed the image was a clear example of poor Photoshop work. They suggested that Apple had digitally altered the photo to make the devices appear smaller or the hand larger to create a more appealing marketing visual.
The of Product Promotion
The incident highlighted the intense scrutiny Apple faces regarding its advertising materials. It also demonstrated the public’s sharp sensitivity to digital manipulation in product promotion.