Horse Eyes India Entry: Small Car Market Opportunity
PM Modi observes workers assembling a small car engine in an Indian factory.
Key Highlights
Horse Powertrain plans India entry to tap into the growing small car market driven by policy changes and fuel efficiency demand. Capitalizing on tax cuts.
Horse Powertrain, an engine manufacturer, is preparing to enter the Indian market with plans to set up a local operation. This strategic move is aimed at supplying the growing small car segment, according to the company’s CEO.
The decision to expand into India is driven by policy changes that are boosting demand for small, fuel-efficient cars. Recent actions by the government, led by Narendra Modi, to reduce sales tax on compact vehicles have spurred increased interest in engines around the 1.2-litre range.
By establishing a presence in India, Horse Powertrain seeks to capitalize on this growing demand and position itself as a key supplier in the automotive sector.