Lalithaa Jewellery Mart Ltd.

Use of Proceeds

Promoters

Book Running Lead Managers

Promoter Shareholding

About the Company

Our Company has presence across the south Indian cities with stores operational in Tier I, II and III cities (Source: CRISIL Report). As of December 31, 2024, 41 of our 56 stores are in these Tier II and Tier III cities, contributing to 59.05% of our revenue reflecting our strategic focus on these high-growth potential markets (Source: CRISIL Report). We believe that our emphasis on quality, craftsmanship and design at competitive prices has allowed us to gain this brand position. Out of a total 56 stores, as on December 31, 024, we operate 47 stores with an aggregate area of each store more than 5,000 sq. ft. These stores are strategically located across cities and towns in key jewellery consumptionmarkets in southern India, of which 36 stores are located in Tier-II and Tier-III cities. Our strategy of opening Large Format Stores (more than 15,000 sq.ft) and Medium Format Stores (less than equal to 15,000 sq.ft and more than 5,000 sq.ft) allows us to showcase a wide selection of gold, silver and diamond jewellery, which we believe to be instrumental in driving our Company’s growth. This resonates with the fact that our Company had the highest operating revenue per store amongst key organised jewellery players in India, at ? 2,249.05 million, ? 3,167.56 million, ? 2,833.36 million and ? 2,141.95 million for nine-month period ended December 31, 2024, for Fiscal 2024, for Fiscal 2023, for Fiscal 2022 respectively (Source: CRISIL Report) Moreover, for the nine months period ended December 31, 2024 and Fiscals 2024, 2023 and 2022, our EBITDA per store was ? 97.38 million, ? 128.33 million, ? 106.87 million and ? 104.06 million, respectively. Our Company has been able to create a templatised approach for store location, size and overall customer experience, which enables us to scale for growth in existing as well as potentially newer markets. Our Company also offers jewellery schemes such as ‘Dhana Vandhanam’ and ‘Free-yo-Flexi’ that attracts customers on a repeated basis. These schemes are designed to provide added value and flexibility to our clientele, encouraging them to engage with our brand repeatedly. We presently offer a monthly instalment plan, such as ‘Dhana Vandhanam’, starting from ₹1,000 to ₹10,000. Upon completion of 11 months, we offer 50% bonus on the amount equivalent to one month’s instalment and 50% discount on value addition charges to our customers atthe time to buying jewellery.