Wipro Launches Snuggles, Entering India’s Rs 5,500 Cr Pet Food Market
By Business Desk
Wipro Consumer Care and Lighting enters India’s booming pet food market with ‘Snuggles’, a new dry dog food brand featuring human-grade ingredients. Market valued over Rs 5,500 crore.
Pet parents, get ready for a new option in your shopping carts! Wipro Consumer Care and Lighting, a name you know from other household essentials, has now stepped into India’s booming pet food market with its brand new offering, Snuggles.
India’s Growing Pet Market
This move marks Wipro’s first foray into a sector that’s showing significant growth across the country. The Indian pet food market is currently estimated to be worth more than Rs 5,500 crore, highlighting a substantial opportunity for new players.
What Snuggles Brings to Your Pet’s Bowl
The initial Snuggles product line focuses on dry dog food, featuring a mix of kibble and freeze-dried chicken chunks. Wipro states these products are made with human-grade ingredients, aiming to provide superior nutrition and taste for your furry companions.
Anil Chugh, President of Foods Business and Chief Operating Officer for New Business at Wipro Consumer Care and Lighting-India, noted the evolving landscape of pet parenting. He emphasized a significant opportunity to deliver high-quality nutrition, reliable ingredients, and meaningful innovation at a value-driven price point.
Finding Snuggles: Variants & Channels
Snuggles is launching with three distinct variants tailored for different life stages and sizes of dogs. These include options for Puppy All Breeds, Adult Small Breed, and Adult Medium and Large Breed.
You’ll find Snuggles available through a wide range of retail channels. This covers specialty pet stores, veterinary clinics, modern trade outlets, and online through both e-commerce and quick-commerce platforms, making it accessible for most shoppers.
The formulations for Snuggles were developed in collaboration with qualified veterinarians. They underwent thorough evaluation at innovation facilities and across various Indian regions to ensure optimal nutrition, palatability, and overall quality.
Wipro’s Ambition for Pet Parents
Wipro has ambitious plans for its new venture. The company aims to establish Snuggles as India’s most beloved pet food brand, leveraging its established sales, distribution, and brand-building capabilities to reach a wide consumer base.
For pet parents, Wipro’s entry means more competition and potentially more innovative, value-driven choices in the expanding market for pet care essentials.