Victoria’s Secret Launches ‘Very Sexy’ Collection in Delhi

Shoppers at Ambience Mall in Vasant Kunj experienced a touch of Roman romance with the launch of Victoria’s Secret’s new ‘Very Sexy Collection’ on August 21.

Actress Triptii Dimri joined the exclusive ‘Rome After Dark’ event, which aimed to bring the collection’s unique aesthetic to life within the Victoria’s Secret store, inspired by the city’s romantic and mysterious ambiance.

Luxury Retail’s Evolving Playbook

Arjun Gehlot, Director of Ambience Group, emphasized creating high-quality experiences around luxury brands.

He noted that the ‘Rome After Dark’ launch sets a new standard for luxury retail in India, focusing on immersive consumer engagement.

Shahista Gehlot, also a Director, added that contemporary luxury is about being distinctive, relevant, and forward-thinking.

The event, she explained, embodied these qualities by fusing fashion, trends, and a sense of occasion for the shoppers present.

More Than Just a Store Visit

The ‘Very Sexy Collection’ itself tells a story, evoking Rome’s timeless romance and nocturnal charm.

This event at Ambience Mall successfully merged Victoria’s Secret’s signature style with the collection’s theme, fostering an environment for discovery and brand connection.

Ambience Mall continues its strategic focus on premium and luxury retail, serving as a hub for prominent international and Indian brands across fashion, beauty, lifestyle, and dining.

The mall has a history of hosting notable celebrities for brand engagements, reinforcing its position as a key intersection of fashion, luxury, culture, and entertainment.

Such events, featuring new collections and celebrity appearances, highlight how premium retail spaces are evolving to deliver experiences that go beyond conventional shopping, directly impacting how consumers engage with brands.