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Home/Business/Titan Targets 25% Revenue from Premium W…

Titan Targets 25% Revenue from Premium Watches

Business
By ThePip Desk•
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Close-up of hands adjusting a high-end watch on a display stand inside a modern watch retail store.

Watch specialist adjusting a premium timepiece in a Helios retail store.

Key Highlights

Titan is strategically focusing on premium watches (over ₹25,000), aiming for 25% of total revenue, boosted by Helios and Helios Luxe growth.

Titan Shifts Focus to Premium Watches for Growth

Titan is significantly increasing its strategic focus on premium watches, anticipating a substantial contribution to its overall revenue from this high-end segment. This move represents a major wager by the company on the ongoing “premiumisation boom” within the market.

The core of this strategic shift targets timepieces priced above ₹25,000. Titan projects that these specific watches will soon account for nearly a quarter of its total revenue, underlining the company’s confidence in the segment’s growth potential.

Supporting this strategic direction is the rapid growth experienced by Titan’s premium retail formats, Helios and Helios Luxe. These dedicated outlets are instrumental in driving the company’s increased emphasis on the upscale watch market.

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