Times Music Acquires Catrack Entertainment, Boosts Punjabi Music
By ThePip Desk•
Key Highlights
Times Music expands its Punjabi music catalogue by acquiring Catrack Entertainment, focusing on 90s music and regional asset consolidation in India.
Times Music has announced the acquisition of Catrack Entertainment, a strategic move aimed at strengthening its regional music portfolio, particularly in Punjabi music. This acquisition brings a substantial collection of Punjabi music from the 1990s under Times Music’s ownership.
The company plans to leverage this newly acquired legacy content by monetizing it through various channels. This development underscores Times Music’s ongoing strategy to consolidate key regional music assets within India.