ThinkWittsy: Shraddha Fogla Revolutionizes STEM Play for Kids
By Business Desk
Shraddha Fogla launches ThinkWittsy in Kolkata, offering innovative STEM toys and games that make learning fun and accessible for children, moving beyond traditional methods.
Former international finance professional Shraddha Fogla has successfully launched ThinkWittsy, a Kolkata-based brand dedicated to transforming play-based STEM learning. This venture provides professionally designed, ready-to-play educational toys and games, moving beyond traditional rote memorization.
Fogla’s inspiration stemmed from her own children, observing the significant benefits of engaging them in STEM activities. She initially explored DIY STEM through her prior initiative, 2MonkeysandMe, before identifying a crucial market gap.
From DIY to Dedicated Brand
The pivotal insight revealed that while parents were eager for STEM learning, they often lacked the necessary time or confidence to execute DIY projects effectively. This realization directly led to the establishment of ThinkWittsy, offering accessible, integrated learning solutions.
ThinkWittsy’s diverse product portfolio caters to various developmental stages, emphasizing an experiential approach. The brand focuses on embedding education seamlessly within playtime.
Innovating STEM Play
- Sensory puzzles: Designed to enhance fine motor skills and hand-eye coordination, often utilized for therapeutic purposes.
- AR-powered dig kits: Products like Magical Mineral Mines combine physical excavation with augmented reality via a companion app, enriching learning without traditional screen time.
- Board games: Popular offerings tackle traditionally tricky topics such as the periodic table and mental math.
- Bestselling game: Idiomania transforms idiom learning into an engaging, strategic board game experience.
- Logic and problem-solving kits: Code Crunchers foster computational thinking through hands-on challenges.
Commitment to Quality Learning
All of ThinkWittsy’s products are proudly Made in India, reflecting a commitment to local manufacturing. The brand ensures high standards of quality and safety.
These educational tools are also STEM-certified and adhere strictly to BIS & ISO safety standards. This dual commitment underscores ThinkWittsy’s mission to provide genuinely enjoyable and effective learning experiences.