Scaleup Mediafund Launches AUD $25M Media-for-Equity Fund in Australia
By Varun Mittal
Scaleup Mediafund launches its fourth AUD $25M media-for-equity fund in Australia, offering startups advertising stock for equity to boost brand awareness without upfront costs.
Scaleup Mediafund Launches AUD $25M Media-for-Equity Fund
Scaleup Mediafund has launched its fourth AUD $25 million media-for-equity fund, offering Australian consumer startups significant brand exposure through advertising space in exchange for equity. This model aims to help emerging brands overcome the challenge of affording large-scale marketing campaigns to achieve mass-market awareness.
Key Fund Details
- The fund totals AUD $25 million in advertising inventory.
- It is supported by five major media groups: News Corp Australia, Foxtel, NOVA Entertainment, oOh!media, and REA Group.
- Since its inception in 2017, Scaleup has invested in over 20 companies.
- Five of its portfolio companies have successfully achieved acquisition or IPO.
Boosting Startup Growth
This initiative provides early-stage companies with premium advertising access for sustainable growth. Michael Lamont, investment principal at Scaleup Mediafund, highlighted the fund’s role in this, stating, “early-stage companies with premium advertising access for sustainable growth.”
Hawke’s Brewing was cited as a success story, where campaigns through the fund led to increased visibility and nearly doubled volumes.
What’s Next for Scaleup
Scaleup Mediafund is actively seeking new ambitious Australian startups. They are looking for companies with strong consumer offerings and demonstrated product-market fit to join their portfolio.