Rare’Z Launches OTIMO: Stylish Women’s Lifestyle Sneakers
By Business Desk
Rare’Z expands into women’s footwear with the OTIMO lifestyle sneaker collection. Inspired by driving shoes, these stylish and comfortable sneakers are priced at Rs 5,999.
Rare’Z, a premium footwear brand, is stepping into the women’s market with its new OTIMO lifestyle sneakers. This means more stylish options for your everyday looks, now available for both men and women.
The OTIMO collection takes cues from classic driving shoes, offering a sleek, low-profile design. It blends comfort with a modern vibe, crafted to keep your feet happy all day long.
Unpacking the OTIMO Design
These sneakers are carefully crafted from a blend of quality materials. They feature vegan suede, breathable mesh panels, and reflective details for a modern touch.
The women’s collection is available in EU sizes 36–40. Shoppers can choose from colors like Light Yellow, Light Blue, Black, and White.
For men, sizes range from EU 41–45. Options include White, Black, Light Grey, Light Blue, and Light Yellow.
Each pair of OTIMO lifestyle sneakers is priced at Rs 5,999.
You can find the collection at The House of Rare’s exclusive retail stores, their official website, mobile application, and leading online marketplaces.
Vision from The House of Rare
Manish Poddar, Founder & Creative Director of The House of Rare & RARE’Z, highlighted the intricate design process. He stated that achieving a clean silhouette demands “precise attention to every detail, including height, proportions, toe shape, sole, and how the upper sits on the foot.” Poddar added that the OTIMO collection is the “culmination of continuous refinement to achieve perfect balance.”
This launch is part of The House of Rare’s broader strategy to expand its lifestyle portfolio. The company aims to diversify into adjacent categories like kidswear and footwear, building a comprehensive fashion ecosystem in India.