Purple Style Labs makes its NSE debut at a 7% discount, opening at Rs 535 following a Rs 680 crore IPO amid recent financial losses.
Purple Style Labs Limited officially entered the public market on September 7, 2026, listing at a 7% discount on the National Stock Exchange. The luxury fashion retailer’s shares opened at Rs 535.00 on the NSE compared to an issue price of Rs 575.00 per share, while BSE shares debuted at Rs 539.00.
IPO Details and Key Numbers
The company completed its Rs 680 crore initial public offering between August 31 and September 2, 2026. Key figures from the offering include:
- Total issue size: Rs 680 crore
- Overall subscription: 1.29 times
- Qualified Institutional Buyers subscription: 1.43 times
- Retail Individual Investors subscription: 1.58 times
- Non-Institutional Investors subscription: 0.84 times
Financials and Expansion
The omnichannel retailer operates Pernia’s Pop-Up Shop and managed 14 Experience Centres as of March 31, 2026, with 12 in India, one in London, and one in New York. Financial results show a Profit After Tax loss of Rs 285.39 crore in FY26 against a loss of Rs 188.38 crore in FY25, alongside operations revenue reaching Rs 557.83 crore in FY26.
