Oppo & OnePlus Prices Rise in India Due to Chip Shortage
By Business Desk
Oppo and OnePlus smartphones in India are now more expensive due to rising memory chip costs, affecting popular models like the Nord and Reno series.
If you’ve been eyeing a new smartphone, be prepared for some sticker shock. Oppo and OnePlus have just hiked the prices of several popular models in India, meaning your next phone might cost a bit more.
Which Models Are Affected?
The price revisions hit various segments, with some smartphones seeing increases of up to Rs 5,000. This move reflects a broader trend affecting component costs.
- OnePlus Nord 6: Both standard and 12GB variants.
- OnePlus Nord CE6: All variants now cost Rs 2,000 more.
- OnePlus Nord CE6 Lite: The 8GB+256GB variant increased by Rs 4,000.
- Oppo Reno 16 5G: This model and another Reno 16 variant are now more expensive.
- Oppo Reno 16c 5G: Saw price increases between Rs 3,000-Rs 4,000.
- Oppo A series: Some models also had minor price adjustments.
Why Are Prices Going Up?
The main culprit behind these rising costs is a crunch in memory chips, vital for smartphone RAM and storage. This component shortage is being worsened by the surging demand from AI data centers.
Memory manufacturers are prioritising these high-demand data center clients, which leaves less supply for consumer electronics like our smartphones. This supply-demand imbalance is directly pushing up prices.
A Wider Market Trend
It’s not just Oppo and OnePlus feeling the pinch; this trend is widespread. Other major smartphone brands, including Samsung, Vivo, Realme, and Xiaomi, have also adjusted their pricing in response to these market conditions.
Future price stability for smartphones will largely depend on improvements in memory supply and a reduction in overall component costs.
Key Numbers:
- OnePlus Nord CE6 price increase: Rs 2,000
- OnePlus Nord CE6 Lite (8GB+256GB) price increase: Rs 4,000
- Oppo Reno 16c 5G price increase: Rs 3,000-Rs 4,000
- Maximum price hike reported: Up to Rs 5,000