OMD India Wins Ventura Media Mandate, Expands BFSI Reach

OMD India, a division of Omnicom Media, has secured the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities. This strategic win follows a competitive multi-agency pitch, positioning OMD India to lead Ventura’s media strategy, planning, and execution across India’s dynamic investment ecosystem.

Driving Growth with Advanced Technology

The agency’s successful proposition emphasized a connected, full-funnel approach. This strategy integrates audience intelligence with adaptive planning, ensuring outcome-led media orchestration for Ventura’s diverse offerings.

A significant advantage for OMD India was Omnicom Media’s proprietary AI-enabled technology ecosystem. This includes its marketing intelligence platform, Omni, and the identity infrastructure, Acxiom Real ID, which facilitate connected planning, optimization, and precision targeting for clients.

Ventura’s Strategic Evolution

Ventura Securities, headquartered in Mumbai, operates as a SEBI-registered financial services provider. The firm offers a comprehensive suite of services, encompassing online stock trading, mutual funds, and robust portfolio management solutions.

Manu Monga, Director at Ventura, highlighted OMD India’s category expertise and its forward-thinking approach as pivotal. He noted these elements are crucial for Ventura’s continued evolution into a sophisticated omnichannel investment platform, meeting the demands of modern investors.

Strengthening BFSI Sector Presence

Anisha Iyer, CEO of OMD India, underscored the critical importance of relevance, trust, and precision in effectively engaging today’s investors. She affirmed the agency’s commitment to delivering these core values through its strategic partnership with Ventura.

This new mandate further solidifies OMD India’s robust position within the BFSI category. The agency leverages its deep understanding of investor behavior and evolving media consumption patterns to drive client success in a highly competitive market.