Nykaa Awards 2026: India’s Top Beauty Buys & Trends Revealed

Ever wondered what beauty products everyone else is adding to their cart? The third annual Nykaa Best in Beauty (NBiB) Awards for 2026 just spilled the tea, spotlighting India’s most loved beauty items and brands.

These awards offer a deep dive into the nation’s evolving beauty scene, powered by an impressive 3.2 million votes. Consumers cast their ballots across 60 distinct categories, choosing from 316 nominated products.

What’s Trending in Your Beauty Bag?

Today’s shoppers are super informed, ingredient-savvy, and globally connected, always on the lookout for products that actually deliver. Efficacy is a huge priority when making purchasing decisions.

K-Beauty brands continue their winning streak, with names like Beauty of Joseon, LANEIGE, COSRX, TIRTIR, and Dr. Althea snagging multiple awards. These brands dominated both skincare and makeup categories, proving their lasting appeal.

There’s also a big push for healthy skin, making barrier-care products from brands such as CeraVe, La Roche-Posay, TONYMOLY, and Dot & Key increasingly popular. Protecting your skin barrier is clearly a top concern for many.

Meanwhile, homegrown Indian brands like Kay beauty, Maison Moi, Foxtale, WishCare, and inde wild are successfully competing against global giants. This shows the incredible strength and innovation coming from local beauty creators.

Hybrid Products & Luxury Picks

Hybrid beauty products, which blend makeup with skincare benefits, are totally redefining our makeup routines. Think L’Oreal Paris Infallible Tinted Serum Foundation or Smashbox Halo Healthy Glow Tinted Moisturizer, giving you the best of both worlds.

Luxury beauty is also becoming more accessible, with consumers investing in premium experiences. Top picks include brands like Charlotte Tilbury, NARS, Yves Saint Laurent, Estee Lauder, CHANEL, Paco Rabanne, Carolina Herrera, Dyson, and Jo Malone London.

Nykaa’s Take on Evolving Tastes

Anchit Nayar, Executive Director & CEO of Nykaa Beauty, noted that the NBiB Awards have become more than just a celebration of great products. He explained they truly reflect India’s changing beauty goals and the innovations driving the industry forward.

Consumers are rewarding authenticity, efficacy, and innovation, with both local and international brands collectively raising the bar for beauty standards. You can check out the full list of winning products and shop them directly on Nykaa.com.