MTR Foods Launches New North Karnataka Chutney Podi Range
By ThePip Desk
MTR Foods introduces a new range of traditional North Karnataka chutney podis, bringing authentic regional flavors like Groundnut, Nigerseed, and Flax Seed to local kitchens.
Good news for North Karnataka kitchens! MTR Foods, a business unit of Orkla India, just dropped a fresh range of chutney podis, bringing those beloved regional flavors right to your pantry.
These new products are designed specifically for consumers in North Karnataka, offering some of the region’s most cherished tastes in a convenient, high-quality packaged format.
Everyday Staples, Now Packaged
- Groundnut Chutney Podi (Shenga)
- Nigerseed Chutney Podi (Gurellu)
- Flax Seed Chutney Podi (Agasi)
- Masala Khara
Chutney podis like Shenga, Gurellu, Agasi, and Masala Khara are daily staples in North Karnataka households.
They’re commonly enjoyed with local favorites such as jolada rotti and other traditional dishes, forming a cherished part of everyday meals for generations in nearly 8 out of 10 households.
Key Product Prices
- Groundnut Chutney Podi: Rs 49
- Nigerseed Chutney Podi: Rs 55
- Flax Seed Chutney Podi: Rs 49
- Masala Khara: Rs 65
You can find these new MTR products across various channels, including General Trade, Modern Trade, Namma MTR stores, and leading e-commerce platforms.
Reaching Local Consumers
MTR is strengthening its connection with North Karnataka consumers through a hyperlocal strategy.
This includes digital content, retail branding, outdoor activations, influencer-led initiatives, and on-ground consumer engagement.
Orkla India, a multi-category Indian food company, aims to enhance its diverse product range that caters to every meal occasion, from breakfast to dinner.