Mandar Shirke Appointed CMO at Sundaram Alternates

Sundaram Alternates has announced the appointment of Mandar Shirke as its Chief Marketing Officer, effective in August 2026. Based in Mumbai, Shirke will now oversee the firm’s marketing strategy and investor engagement.

New Strategic Mandate

In his new capacity, Shirke’s responsibilities will span several key areas for Sundaram Alternates’ offerings in Portfolio Management Services (PMS) and Alternative Investment Funds (AIF).

His mandate includes leading the firm’s marketing strategy and enhancing brand positioning. Shirke will also focus on driving investor engagement and supporting business growth for its Portfolio Management Services (PMS) and Alternative Investment Funds (AIF) offerings.

Extensive Industry Experience

Shirke brings over 14 years of experience across marketing, brand strategy, go-to-market execution, and investor communication. His expertise extends to financial services marketing and digital campaigns.

Before joining Sundaram Alternates, he served as Vice President – Marketing at Samco Mutual Fund. There, he was crucial in product positioning, launching new funds, and managing ATL and digital campaigns, alongside developing investor education initiatives.

His career trajectory also includes roles as Assistant Vice President – Marketing at Suryoday Small Finance Bank and Senior Marketing Manager at AU Small Finance Bank. Earlier, he was an Assistant Marketing Manager at DSP Mutual Fund and an Assistant Manager at HDFC Limited.

Shirke’s professional journey began as a Software Developer at Mastek Ltd., providing a foundation in technology. He holds an MBA in Marketing from IES Management College and Research Centre.

Sundaram Alternates’ Market Focus

Sundaram Alternate Assets Limited operates as a subsidiary of Sundaram Asset Management Company Limited. The firm primarily serves High Net-worth Individuals (HNIs), Ultra-High Net-worth Individuals (UHNIs), family offices, and institutional investors.

It specializes in investment solutions via PMS and AIFs, aiming for long-term wealth generation through private credit and equity strategies. The firm is supported by the Sundaram Finance Group and is recognised for its fund-management expertise.

This appointment reinforces Sundaram Alternates’ commitment to enhancing its market presence and investor outreach within the alternative investment space.