Longines Opens 3rd Bengaluru Boutique with Sara Ali Khan

If you’ve been eyeing some new wrist candy, luxury watch brand Longines just made it easier to shop in Bengaluru. The Swiss brand officially opened its third boutique in the city, with actress Sara Ali Khan leading the inauguration.

Where to Find the New Stores

The latest Longines boutique is now welcoming shoppers at Phoenix Market City in Bengaluru. Actress Sara Ali Khan, a ‘Friend of the Brand,’ was on hand for the grand opening ceremony.

She also made a special visit to the Longines boutique located at Phoenix Mall of Asia, enjoying a relaxed ‘vacation mode’ outing with the brand.

What’s New on Display

Shoppers can explore a wide array of timepieces across these new locations, featuring some of Longines’ most iconic collections. These include the elegant PrimaLuna and DolceVita, the versatile Conquest and sporty HydroConquest, along with the adventurous Longines Legend Diver, and selections from the Longines Master Collection and heritage lines.

Sara Ali Khan on Bengaluru’s Loyalty

During the inauguration, Sara Ali Khan shared her observations on the local market, noting the strong customer loyalty in Bengaluru. She expressed her hope for Longines’ continued success across India.

Khan highlighted Longines’ unique appeal, describing its ability to embody both effluent joy and elegance.

Longines’ Global Legacy

Founded in Saint-Imier, Switzerland, in 1832, Longines has a long-standing reputation for tradition, elegance, and performance. The brand is also well-known for its extensive experience as an official timekeeper for world sports championships.

As a part of Swatch Group Ltd, Longines extends its reach globally, operating in over 130 countries worldwide.

With its latest expansion, Longines continues to cater to India’s growing appetite for luxury timepieces. This move signals a strong belief in the Bengaluru market, promising more access to premium watches for local enthusiasts.