Lion Brewery Co Returns to India with Premium Beers

Get ready for some new sips, India! British brewer Lion Brewery Co is making a grand comeback to the Indian market after more than six decades, bringing its premium beer lineup to Delhi consumers.

A Legacy Returns to Indian Shelves

This isn’t just a new entry; it’s a historic return for the company, which was founded in London in 1836. Lion Brewery Co was actually a pioneer in creating India Pale Ale, a beer style made specifically for the Indian market way back when.

Will Julius, managing director of Lion Brewery Co, noted that India is not just a new market, but an “integral part of the brewery’s legacy.” They’ve teamed up with Copperdrop Spirits for exclusive import and distribution.

Targeting India’s Thirsty Premium Market

The company is eyeing India’s booming premium beer segment, which is growing at an impressive rate. This growth is driven by rising disposable incomes and changing tastes among urban consumers.

The overall Indian beer market reached approximately $4.5 billion in 2023. This market is projected to grow at a compound annual rate of 8-10% through 2028. The premium segment, however, is expanding even faster, with an estimated annual growth of 42-45%.

What’s Hitting Delhi First?

For now, Delhi will be the first to taste their offerings, with plans to expand to Haryana and Uttar Pradesh later. Rohan Khare of Copperdrop Spirits believes the brand’s rich heritage will resonate with Indian consumers.

The initial launch in Delhi includes Lion Brewery Co’s Island Lager and Pale Ale. Both are currently available in convenient 330 ml bottles. The company plans to introduce additional formats as its presence across India grows.

This re-entry transforms Lion Brewery Co’s historical ties into a modern opportunity, starting right in Delhi. For those looking to explore new, premium international craft beers, your options just got a little more interesting.