Let’s Try: India’s Snack Market Disruptor with Quality & Affordability

Ever wondered if your everyday snacks could be made with better ingredients without costing a fortune? An Indian brand named Let’s Try is proving it’s possible, rapidly disrupting the market with quality, accessible options.

Founded by Nitin Kalra, Let’s Try has transformed an initial investment into a ₹600 crore homegrown snacking powerhouse within just five years. The company has maintained profitability since its first year, directly challenging established FMCG players across India.

Key Growth Figures for Let’s Try

• Current annual run rate: ₹600 crore
• Revenue last year: ₹200 crore
• Target revenue by 2028: ₹2,000 crore
• Projected annual run rate by end of FY27: ₹1,000 crore
• Indian snacks market value: ₹50,590 crore

Kalra identified a clear gap for innovative, high-quality food products available at accessible prices, a stark contrast to the often stagnant offerings from legacy brands. Let’s Try differentiates itself by using superior ingredients, such as refined groundnut oil, avoiding the high-price point that has hindered other health-focused startups.

Adapting to Consumer Tastes and Channels

• Initially, online channels contributed 95% of their revenue.
• Now, strategic offline expansion into major retail chains and airports has shifted online sales to about 80%.
• The brand quickly adapted, discontinuing packaged pani puri due to issues and refining its namkeen range based on feedback, finding success with nitrogen-packed snacks.

The broader Indian snacks market, valued at approximately ₹50,590 crore, is currently dominated by major players like PepsiCo India and Haldiram’s. However, consumer preferences are evolving, with a growing demand for transparency and quality over just the lowest price.

With plans for a public listing around 2028 and exploring new food categories, Let’s Try is betting big on this shift. This means more choices for your snack cupboard, focusing on ingredients you can genuinely feel good about.