Lee Kum Kee Launches Japanese Soy Sauce in India

Get ready for even more authentic Japanese flavors on your plate, because a new key ingredient is hitting restaurant kitchens across India. Lee Kum Kee Sauce has just expanded its portfolio by launching Japanese Style Soy Sauce, aiming to elevate the Asian cuisine segment.

This move comes as demand for genuine Japanese and Asian tastes grows among diners, impacting everything from your favorite sushi spot to cloud kitchens. The brand partnered with Earthling Consumer Products, their exclusive import and distribution partner for North India, to bring this product to professional kitchens.

The new naturally brewed soy sauce promises authentic taste and consistency, offering several key characteristics:

• First draw essence for a balanced umami profile and rich aroma.
• No added MSG.
• Halal-certified and suitable for vegetarians.

Chefs can use this versatile ingredient in a wide array of dishes you might already love:

• Sushi and donburi.
• Stir-fries and marinades.
• Glazes, grilled meats, and seafood.
• Contemporary Asian dishes.

Ashok Pandey, Associate Business Director – India & MEA, Lee Kum Kee Sauce, noted India as a significant growth market for Asian cuisine. He emphasized the importance of consistent and authentic ingredients for chefs to meet this evolving consumer demand.

Shippy Sharma, Managing Director, Earthling Consumer Products Pvt. Ltd., also highlighted the increasing acceptance of Japanese cuisine in India’s foodservice industry. She underscored their role in supplying high-quality ingredients to support this culinary trend.

This Japanese Style Soy Sauce is now available to foodservice businesses nationwide, meaning more restaurants can access it. This launch aligns with Lee Kum Kee’s strategy to expand its presence in India’s booming foodservice sector, capitalizing on our growing interest in Asian cuisine.