KOZYNAP Expands: Custom Mattresses Across India & Globally
By Business Desk
KOZYNAP is expanding its retail and online presence in India and internationally, offering personalized sleep solutions for ultimate comfort.
Tired of one-size-fits-all mattresses? KOZYNAP, a rapidly growing mattress brand from East India, is significantly expanding its retail and online footprint across India and venturing into international markets, promising customized sleep solutions.
Expanding Reach Across India
Founded by Chinmoy Mallick and Rajesh Singhal, KOZYNAP is growing its presence in both retail and hospitality sectors. The brand has already opened exclusive stores in key Kolkata locations like Lakeview Road, Salt Lake, Chinar Park, and Behala.
Further expansion for KOZYNAP includes planned stores in Sodepur and Garia within Kolkata. Beyond the city, the brand has established showrooms in Siliguri and Guwahati, marking its strategic entry into North Bengal and the North-East regions.
The company intends to add **5-6** more stores within the next six months. It also plans to expand through exclusive channel partners across other parts of India, making its offerings more accessible nationwide.
A Personalized Approach to Sleep
KOZYNAP distinguishes itself by adopting a consultative approach to mattress sales, moving away from a standardized model. This process considers individual parameters such as age, body weight, orthopedic needs, preferred firmness, comfort level, and budget to provide personalized recommendations for shoppers.
A key aspect of KOZYNAP’s strategy is its commitment to in-house manufacturing, aligning with the ‘Make in India’ initiative. The brand controls its production process and sources all input materials from Indian suppliers, ensuring quality and supporting local industries.
Growth in Hospitality and Online
The hospitality sector has emerged as a strong growth engine for KOZYNAP, as it supplies specialized mattress ranges to hotels, resorts, and homestays across India. This segment balances comfort with value, catering to diverse business needs.
The brand is also enhancing its presence in the natural latex mattress category. Through its in-house manufacturing capabilities, KOZYNAP aims to make this premium material more accessible with value-oriented pricing for consumers.
KOZYNAP is building an omnichannel brand by strengthening its online presence through platforms like Amazon and Flipkart. The next phase of growth will focus on integrating its retail, hospitality, online, and export operations for a seamless customer experience.
Venturing into Global Markets
The company has already commenced exporting to select African markets and Bhutan. It is currently evaluating additional international opportunities, particularly in Southeast Asia and the GCC region, bringing its customized sleep solutions to a wider global audience.
With over **45** years of combined corporate experience, founders Chinmoy Mallick and Rajesh Singhal are driven by a vision to address the widespread lack of personalized sleep solutions, making better rest a reality for more shoppers.