KKR Invests in BookMyShow Live for India Entertainment Growth

Global investment firm KKR has acquired a minority stake in BookMyShow, the Indian entertainment platform, specifically to bolster its live entertainment division, BookMyShow Live.

This strategic investment targets the expansion of BookMyShow’s full-stack offering throughout India, building on its significant growth.

The Deal Rundown

• Investor: KKR
• Company: BookMyShow
• Target Division: BookMyShow Live
• Purpose: Scale live entertainment expansion across India

Founded in 2007, BookMyShow has evolved beyond its origins as an online movie ticketing service.

It now operates as a comprehensive entertainment provider, encompassing cinemas, diverse live events, and various experiences for consumers.

BookMyShow Live’s Reach

• Manages all aspects of live events, from talent acquisition to promotion.
• Has successfully brought international artists like Coldplay and Ed Sheeran to India.
• Organized major events such as Lollapalooza India for local audiences.

Akshay Tanna, KKR’s partner and head of India private equity, highlighted BookMyShow’s pivotal role.

He noted its potential, powered by technological capabilities and extensive consumer reach, to significantly contribute to India’s emergence as a global entertainment hub.

Ashish Hemrajani, BookMyShow’s founder and CEO, affirmed the investment’s alignment with the company’s expanded footprint in live entertainment.

Hemrajani also acknowledged the continued support from existing investors in this growth trajectory.

Transaction Details

• Integrates BookMyShow into KKR’s diverse India private equity portfolio.
• BookMyShow was advised by Avendus Capital for the transaction.
• Legal counsel for BookMyShow was provided by Trilegal.
• The deal is currently pending customary regulatory approvals.

This move positions BookMyShow to further solidify its leadership in India’s burgeoning live entertainment market.