KhetiBuddy: Farm Data to Agribusiness Intelligence

KhetiBuddy, a Pune-based SaaS startup, is helping agribusinesses manage their operations through a unified platform that tracks crops, supply chains, and sustainability efforts. The platform aims to transform fragmented farm data into actionable agribusiness intelligence.

Vinay Nair and Richa Nair, the founders of KhetiBuddy, identified a critical gap in the agricultural sector: the lack of usability of available data. They discovered that despite the proliferation of apps and sensors, farm businesses struggled with fragmented information locked in disparate systems.

KhetiBuddy structures its services around four core modules, all powered by a shared farm data layer. This allows businesses to begin with a specific use case, such as enhancing crop yields or managing exports, and then expand their usage without needing to rebuild existing systems. The platform’s modules include farm management, post-harvest and supply chain tracking, operations and ERP, and sustainability and compliance.

The farm management module tracks the entire crop cycle, logging planting dates, soil tests, weather updates, satellite imagery, and sensor data. The post-harvest and supply chain tracking module ensures end-to-end traceability from farms to factories or markets. The operations and ERP module integrates with existing accounting tools to manage finances and inventory, while the sustainability and compliance module measures carbon footprint and generates reports for regulatory compliance.

KhetiBuddy operates through a web platform for enterprise teams and mobile apps for farmers and field officers. The platform is built on Java, React, and React Native, utilizing cloud infrastructure such as AWS and Azure. For larger clients, it is deployed as a white-label solution.

In early 2026, KhetiBuddy launched Verdnt, an upgraded version that integrates farm and supply chain data to enhance decision-making across growth, compliance, and sustainability. The upgrade includes features like weather alerts, satellite-based crop monitoring, and photo-based pest identification.

The company follows a SaaS subscription model, with annual pricing based on the modules selected and the number of users. KhetiBuddy works with various teams within client organizations, mapping workflows and demonstrating value through pilot programs using the client’s own data.

Businesses using the farm management module have reported a 15-20% increase in crop yields, along with comparable cost savings. Godfrey Phillips, for example, has reduced compliance time by 30-40% using KhetiBuddy, while Himalaya Wellness uses the platform to manage its medicinal crop farms. KhetiBuddy has also partnered with the Maharashtra government and the World Bank on a regenerative agriculture project.

The global farm management software market is projected to reach $10.58 billion by 2030, according to Grand View Research. KhetiBuddy competes in this market alongside other players, differentiating itself through its on-ground expertise and direct work with farmers.

Bootstrapped and commercially active since early 2023, KhetiBuddy serves over 35 clients. The company’s revenue grew significantly between its first and second year, with a high client retention rate. While India remains its primary market, KhetiBuddy is also expanding internationally, with pilots underway in Canada and the US, and recent entry into Europe.

Looking ahead, KhetiBuddy aims to become a full-stack digital partner for agribusinesses, covering farm operations, supply chains, and ERP systems.