INNOCEAN & SBVA Launch ‘UP 2026’ for AI Startup Growth

INNOCEAN & SBVA Kick Off ‘UP 2026’ Program

INNOCEAN has partnered with SBVA, formerly SoftBank Ventures Asia, to launch the “UP 2026” growth program. This initiative aims to accelerate over 10 SBVA portfolio companies, moving INNOCEAN beyond traditional advertising into new strategic collaborations.

Focus on AI, Data & New Revenue

The “UP 2026” program focuses on practical growth areas rather than conventional branding. It addresses specific business challenges for participating startups.

• Market expansion and effective utilization of AI and data.
• Brand growth strategies and development of new revenue models.

Companies involved include Blind, KREAM, Ohouse, Queenit, Laundrygo, Rael, and GravityLabs.

Strategic Sessions Drive Collaboration

The program is structured into four distinct sessions, designed to foster deep engagement and identify actionable partnerships. Discussions covered evolving market landscapes and the impact of AI on brand choices.

Leaders from INNOCEAN’s BX, Strategic Solutions, Global Business, DX, and CX Divisions participated, offering insights into business direction and expansion potential. One-on-one meetings further explored challenges and collaboration opportunities.

Quotes from Leadership

Jung A Kim, Global CEO of INNOCEAN, stated, “UP 2026 marks a significant step for INNOCEAN to expand strategic collaborations with innovative companies, moving beyond the traditional scope of an advertising agency to explore new growth opportunities.”

Joonpyo Lee, CEO of SBVA, expressed pleasure in supporting portfolio companies, hoping the program provided “valuable insights for enhancing brand value and developing global growth strategies, while also fostering new collaboration avenues.”

The program concluded with a networking dinner, bringing together key stakeholders from INNOCEAN, SBVA, participating companies, and investors, solidifying future collaborative frameworks.