India’s 9 PM Ice Cream Craze: Summer Shopping Trends

A predictable nationwide pattern has been observed in India’s summer consumption habits, with ice cream orders consistently reaching their peak around 9 PM. Demand for these frozen treats sees a significant increase, often doubling between the hours of 6 PM and 9 PM.

The rising temperatures during summer months are a key driver, leading to a substantial week-on-week jump of up to 300% in orders for summer-specific categories. Consumers are leaning towards familiar cooling products, with curd emerging as a leading item in overall consumption.

While Bengaluru leads the nation in ice cream demand, smaller cities are demonstrating high per-user engagement with summer cooling products. This trend highlights a widespread consumer preference for chilled items as a response to the heat.