FSSAI Warns 8 Food Brands on Deceptive ‘Healthy’ Claims
FSSAI-labeled food products on a wooden surface with official documents.
Key Highlights
India’s FSSAI issues notices to 8 food brands like Emami and Healthy Master for misleading ‘healthy’ claims and unapproved labels, enforcing food safety laws.
FSSAI Cracks Down on Misleading Food Claims
India’s Food Safety and Standards Authority (FSSAI) has issued notices to eight food business operators for using deceptive “healthy” claims and labels on their product packaging.
This action targets violations of the Food Safety and Standards Act, 2006, aiming to protect consumers from unsubstantiated product marketing.
Brands Under Scrutiny
The prominent companies receiving notices include:
- Emami Healthy & Tasty: Flagged for a trade name on cooking oils deemed likely to mislead consumers.
- Plan B: Cited for marketing products as “plant-based vegan” without obtaining FSSAI’s prior approval for vegan food endorsement.
- The Healthy Factory: Noticed for “Zero Maida Whole Wheat Bread” and “zero maida pizza base” containing ingredients like chakki fresh atta and wheat gluten.
- Neuherbs: Questioned for its “True Vitamin” product line, using a trade name not defined or recognized under FSSAI regulations.
- Troovy: Its snack products, such as “Healthy Mix Veggie Chips” and “Healthy Ragi Chips,” were flagged for making misleading “healthy” claims.
- Healthy Master: Its tagline “Vision to serve healthy” was identified as potentially misleading.
- Healthy Choice: Its product “Healthy food for Healthy life Poha” was deemed deceptive.
- Health Aid: Its brand name was identified as potentially misleading consumers regarding the true nature of their products.
Regulatory Action
The FSSAI announced these notices via its official social media channels, reinforcing its commitment to strict enforcement of food safety regulations across India.