FSSAI Acts on Misleading Food Claims: Brands Under Fire
Packaged food products with health claims on a kitchen counter
Key Highlights
India’s FSSAI cracks down on brands like Healthy Master & Emami for misleading claims, enforcing food labelling laws to protect consumers.
FSSAI Targets Misleading Food Claims
India’s Food Safety and Standards Authority (FSSAI) has initiated a major crackdown on numerous food companies, issuing notices over alleged misleading brand names, trade names, and product claims.
This action targets violations of food labelling norms stipulated by the Food Safety and Standards Act, 2006, aiming to prevent consumer deception.
Brands Under Scrutiny
Several prominent brands have received notices from the regulator, including:
- Healthy Master
- Neuherbs True Vitamin
- Plant B
- The Health Factory
- Troovy
- Healthy Choice
- Emami’s Healthy and Tasty
- Health Aid
- Organic Wisdom
- Shine Organic
- Two Brothers Organic Farms
- Storia
- World of Organic
- Iota Water
Specific Violations Highlighted
The FSSAI detailed various misleading claims:
- Brand names like Healthy Master and The Health Factory were flagged for implying unsubstantiated health benefits.
- Neuherbs’ “True Vitamin” was questioned as undefined under regulations.
- Plant B was cited for implying certified vegan status without FSSAI approval.
- Troovy’s “Healthy Mix” chips were deemed misleading due to the term “healthy” given product composition.
- Organic Wisdom, Shine Organic, and Two Brothers Organic Farms used “organic” without required certification or the Jaivik Bharat logo.
Protecting Consumers
This enforcement underscores the FSSAI’s commitment to strengthening compliance with food labelling standards and safeguarding consumers from unverified health, nutritional, or organic claims on packaged food items.