EPSRR & Axton Capital Eye F&B Expansion in Sri Lanka, Oman

EPSRR Holdings Private Limited has inked a Memorandum of Understanding with Axton Capital, UK, to expand its food and beverage concepts across Sri Lanka and the Sultanate of Oman.

This strategic collaboration leverages Axton’s subsidiary, J M Robertson & Company Limited, which already operates ‘Department of Coffee’ cafes in both target countries.

Key Partnership Details

• Partners: EPSRR Holdings Private Limited and Axton Capital, UK
• Purpose: Establish and scale new F&B concepts
• Initial Markets: Sri Lanka and Sultanate of Oman
• Operational Vehicle: J M Robertson & Company Limited (JMR)

JMR, a coffee trading company with roots stretching back to 1845, provides a ready operational base for EPSRR’s new ventures.

The initial phase targets major cities, setting the stage for broader regional and international growth.

Expansion Horizons

• Immediate Focus: Colombo and Muscat
• Future Evaluations: Other parts of Sri Lanka, Oman, and additional international markets
• Target Regions: GCC, European, and American regions

EPSRR, an investment holding company based in Cochin, Kerala, India, has a solid track record in the F&B sector.

It has successfully developed and invested in well-known brands like Club Sulaimani® and CS Signature® within India.

The company is also actively developing EPSRR Le Bistro® as part of its ambitious international expansion strategy.

Leadership on the Partnership

Mr. Riyas Kalliyath, Chairman of EPSRR and Club Sulaimani, stated that this MOU is EPSRR’s first significant step.

He added that it launches a series of international outlets, aiming for EPSRR to become a global brand offering diverse cuisines.

Mr. Anand R. Iyer, CEO of EPSRR & Club Sulaimani and Vice Chairman of EPSRR, expressed strong enthusiasm for this initial foray.

He views the expansion into Sri Lanka and Oman as a crucial move in their overall global market strategy.

Malith Perera, Director at Axton and J M Robertson, highlighted JMR’s extensive operating experience.

This local expertise in Sri Lanka and Oman will give EPSRR a significant competitive advantage in these key markets.

The collaboration underscores EPSRR’s strategic intent to transform its successful Indian F&B concepts into a formidable global presence, leveraging established local infrastructure.