SEBI Launches Project Jagrook & Samajh Se Investing Simple
By ThePip DeskDiscover SEBI’s new Project Jagrook and Samajh Se Investing Simple campaign launched during World Investor Week 2026 to boost financial literacy and prevent fraud.
The Securities and Exchange Board of India has introduced the Samajh Se Investing Simple campaign as part of its broader Project Jagrook initiative. Launched at Panjab University in Chandigarh during World Investor Week 2026, the program aims to simplify investment concepts and help individuals avoid financial fraud.
How Project Jagrook Works
Project Jagrook operates as a nationwide effort conducted in collaboration with various key market partners across the country.
Key elements of the implementation framework include:
Collaboration with Securities Market Partners including stock exchanges, depositories, AMFI, and NISM.
Implementation of the MUST initiative to train faculty and students to spread financial literacy on campuses.
Distribution of interactive educational materials, such as a guide utilizing a trekking analogy to explain investment journeys.
Establishment of an official, verified WhatsApp channel accessible at 1800 22 7575 to provide reliable information.
Through physical exhibitions, digital resources, and targeted educational programs, SEBI seeks to ensure that investors prioritize understanding risks and features before committing capital.