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Purple Style Labs IPO: ₹680 Cr Issue Opens Aug 31

By ThePip DeskPurple Style Labs IPO: ₹680 Cr Issue Opens Aug 31

Purple Style Labs launches ₹680 crore IPO from Aug 31-Sep 2, 2026. Grey Market Premium at ₹28 suggests strong investor interest. Listing on Sep 7.

The Purple Style Labs IPO is valued at ₹680 crore, with subscriptions opening from August 31 to September 2, 2026. Shares will be allotted on September 3 and are set to list on BSE and NSE on September 7, 2026.

As of August 30, 2026, the Grey Market Premium (GMP) for Purple Style Labs stood at ₹28. This indicates a 4.87% premium over the upper price band of ₹575 per share, though GMP remains an unofficial market indicator.

Pernia’s Pop-Up Shop: The Business

Incorporated in August 2015, Purple Style Labs operates Pernia’s Pop-Up Shop, a luxury fashion platform. It focuses on designer wear, jewellery, accessories, and kidswear, notably for wedding and occasion segments.

The company sources products from 1,109 active designer brands as of March 31, 2026. Its omni-channel model includes a website, an app, and 14 Experience Centers, with 12 locations in India and one each in London and New York.

Customers are served across India and internationally, including the US, UK, Middle East, and Australia.

IPO Details and Fund Allocation

The entire ₹680 crore IPO comprises a fresh issue. Proceeds are earmarked for specific operational expenditures.

  • ₹371.13 crore for lease liabilities and offices
  • ₹138.90 crore for sales and marketing initiatives

Kfin Technologies Ltd. is handling the registrar duties for the IPO.

Investor Application & Reservation

Retail investors face minimum and maximum application tiers.

  • Minimum: 1 lot (26 shares) at ₹14,950
  • Maximum: 13 lots (338 shares) at ₹1,94,350

The issue also allocates specific percentages to different investor categories.

  • Retail investors: 10%
  • QIB investors: 75%
  • NII (HNI) investors: 15%

Financial Overview

Purple Style Labs has reported negative Profit After Tax (PAT) and PAT margins over the past three years ending March 31, 2026. For the period ending March 31, 2026, revenue from operations reached ₹557.84 crore.

However, PAT stood at -₹285.40 crore, resulting in a PAT margin of -51.16% for the same period.

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