iPhone 18 Pro Launch Confirmed: Foldable iPhone Rumored

Get ready for a fresh wave of Apple tech, shoppers! Apple has officially marked September 9, 2026, on calendars for its next big event, where the much-anticipated iPhone 18 Pro and iPhone 18 Pro Max are set to make their debut.

This event, livestreamed globally from Apple’s headquarters in Cupertino, California, will also be a first for John Ternus, who takes over as Apple’s CEO from Tim Cook on September 1. Apple Senior Vice President of Worldwide Marketing Greg Joswiak shared the news via an X post, building excitement for what’s next.

What to Expect from the New iPhones

The upcoming iPhone 18 Pro models are expected to pack a punch with Apple’s new A20 Pro chip. This chip, built on a 2-nanometre process, will also feature the company’s C2 modem, promising enhanced performance.

While big design changes aren’t widely rumored, some exciting updates are on the cards for photography and aesthetics.

Here’s a quick look at the rumored features:

A larger camera module for improved photo capture.

Potential under-display Face ID, offering a cleaner screen.

The iPhone 18 Pro Max might get a variable-aperture camera for more natural background blur.

A new dark cherry color option could add a fresh look to your pocket.

Apple’s Potential Foldable Entry

Beyond the Pro models, the biggest buzz is around Apple’s potential leap into the foldable smartphone market. Strong indications suggest a device, possibly named iPhone Ultra or iPhone Fold, is on its way, aiming to challenge current market leaders.

This rumored foldable phone is designed with a book-style approach, offering a versatile experience for users on the go.

Key design details include:

An outer display of approximately 5.5 inches.

A larger 7.8-inch inner screen when unfolded, offering a tablet-like view.

A thinner design with a specially engineered hinge to minimize the visible crease.

The Foldable Market Landscape

Apple’s entry into foldables would shake up a market currently dominated by players like Samsung. Counterpoint Research forecasts significant growth in this segment, indicating a vibrant future for bendable screens.

Here are the key numbers shaping the foldable market in 2026:

Global foldable smartphone shipments are projected to see 21% year-over-year growth.

Samsung is expected to lead with a 32% market share.

Apple is anticipated to quickly capture a 25% share.

Huawei is set to remain a strong competitor, especially in China, holding 24% of the market.

With new iPhones and a possible foldable device, Apple is preparing to offer consumers exciting choices that could redefine how we interact with our tech and what we carry in our bags.