Centricity Raises $29.4M Series A for Global Wealth Management Expansion

Indian wealth management startup Centricity has closed a US$29.4 million (2.8 billion rupees) Series A funding round. This investment was spearheaded by SMBC Asia Rising Fund.

Funding Details & Strategic Use

Existing investors contributing to the round included Lightspeed India Partners, Burman Family Office, RAAY Investments, Kuldeep Rathi Family Office, Stride Venture, and Innoven Capital.

The capital is earmarked for expanding Centricity’s technology and wealth distribution operations both within India and globally. It will also enhance its private wealth business and services for non-resident Indian clients.

Centricity’s Operational Footprint

Centricity, established in 2022 and based in Gurugram, operates a B2B2C assisted wealth platform. They cater to high-net-worth (HNI) and ultra-high-net-worth (UHNI) individuals, family offices, and retail investors.

• Manages over 160 billion rupees in assets.
• Collaborates with more than 20,000 partners.
• Served over 100,000 investors.
• Operates 75 branches across more than 66 cities.

Product Offerings & Prior Investments

Its product offerings encompass mutual funds, portfolio management services, alternative investment funds, bonds, fixed deposits, and offshore investments.

Prior to this Series A, Centricity secured US$4 million in pre-seed funding in 2022. An additional US$18 million was raised in a seed round in 2024.

SMBC Asia Rising Fund, a Singapore-based venture capital fund, was established by SMBC and Incubate Fund. The fund strategically focuses on financial technology businesses across Asia.