boAt Crest AI: Google Gemini Powers Smarter Audio in India

Indian smart audio users are about to get a major upgrade as boAt, through its parent company Imagine Marketing, partners with Google Cloud. This collaboration is set to integrate Google Gemini into boAt’s new ‘Crest AI’ smart audio devices, promising an AI-first future for everyday listening.

The move aims to deliver voice-driven, conversational, and personalized AI experiences directly through your earbuds and headphones. Think beyond basic commands to a truly interactive digital companion.

Smarter Conversations, Local Nuances

The upcoming Crest AI lineup will leverage Gemini Live, designed for more natural, real-time conversations with your gadgets. This means your devices will better understand context and even regional nuances, a significant leap from traditional voice assistants.

The goal is to make cutting-edge AI widely accessible to millions of Indian users, including those who speak various regional dialects. It’s about bringing advanced tech closer to home for everyone.

• General queries
• Device control
• Music playback
• Productivity tasks
• Language translation
• FAQ support

Gaurav Nayyar, CEO of boAt, noted that this partnership pushes past simple voice assistants. Instead, it creates intelligent conversational agents ready to help with a wide range of daily needs.

Your Voice, Your Workspace

Imagine managing your daily tasks just by speaking to your audio device. These new gadgets will integrate seamlessly with Google Workspace.

This means voice-activated access to apps like Gmail, Google Tasks, and Google Calendar. You could respond to emails or schedule meetings without ever touching your phone.

• Crest Translate: Real-time two-way translation for seamless communication.
• Crest Ask: For asking questions, learning new things, brainstorming ideas, or just conversing while you listen.

This integration is built on the robust Google Cloud infrastructure, using Gemini Live’s powerful multimodal capabilities via the Gemini Enterprise Agent Platform. It’s the tech backbone making these smart features possible.

Local Focus, Global AI

Sashi Sreedharan, Managing Director, Google Cloud India, highlighted boAt’s innovative spirit in bringing advanced AI directly to consumers. She also emphasized the crucial role of voice and vernacular languages for AI’s growth in India.

Imagine Marketing has expanded its reach beyond personal audio, venturing into wearables, charging solutions, and other lifestyle technology categories. This diversification underlines their commitment to evolving consumer tech.

• Local Production: 71% of boAt’s units.
• Timeline: Produced locally in FY2025.

This partnership signifies a step forward in how Indian consumers will interact with their everyday tech, making smart audio devices more intuitive and helpful than ever before.