Bertolli Olive Oil: New Squeeze & Spray for Indian Kitchens

Bertolli, a familiar name in olive oil, is shaking things up for Indian home cooks with two new formats designed for modern kitchens. The brand, owned by Deoleo, just launched Bertolli Dress and Drizz and Bertolli Airfryer Olive Oil Spray, making it easier to add olive oil to everyday meals.

These new products aim to cater to the growing demand for convenient and healthier cooking options. They are a direct response to how Indian consumers are choosing to cook and eat today.

New Ways to Drizzle

The Bertolli Dress and Drizz is an extra virgin olive oil presented in a handy squeeze bottle. This design offers better control, perfect for topping off your favourite dishes.

• Use it on: toast, dosa, eggs, sandwiches, pasta, pizza, rice bowls.
• Also great for: salads, paneer, roasted vegetables, and snacks.

Air Fryer Ready

For those who love their air fryers, Bertolli introduces its first-ever olive oil spray specifically for this appliance. The Bertolli Airfryer Olive Oil Spray is a non-aerosol option that provides a light, even coating.

• Contains approximately 2 calories per spray.
• Ideal for: vegetables, paneer, and other air-fried foods.

Meeting Indian Kitchen Demands

This expansion comes as India’s olive oil market continues its upward trajectory, showing how health and convenience are shaping grocery lists. The brand is keenly observing what younger consumers want from their kitchen staples.

Key Numbers in India’s Olive Oil Market

• Current market value: approximately Rs 880 crore.
• Annual growth rate: about 8 percent.

Satarupa Majumdar, Marketing Director, Deoleo India, stated that these new formats give Indian consumers more choices. She added that they reflect Bertolli’s dedication to understanding evolving preferences and making premium products more accessible and relevant, especially for younger demographics.

Where to Find Them

If you’re looking to try these new additions, they are already available across several platforms. Bertolli is making sure its products are easy to grab for shoppers nationwide.

• Online retailers: Amazon, Blinkit.
• Physical stores: premium gourmet retail outlets across India.

These launches are set to strengthen Bertolli’s standing in the edible oils and premium grocery segments, tapping into the desire for healthy, convenience-driven kitchen solutions.