SEBI Launches Project Jagrook & WhatsApp Channel for Investors

The Securities and Exchange Board of India has introduced Project Jagrook, which is a nationwide campaign designed to enhance financial literacy and protect investors from fraud. Launched during World Investor Week 2026, the initiative centers on the Samajh Se Investing Simple theme to encourage individuals to thoroughly understand investment products before committing capital.

Core Initiatives and Digital Outreach

The regulatory body rolled out several specific components to expand educational outreach across multiple channels and platforms. SEBI Chairman Tuhin Kanta Pandey also cautioned investors against relying on anonymous tips and finfluencers during the launch.

Here are the key figures and components introduced under the campaign:

WhatsApp Channel Number: The official and verified SEBI WhatsApp channel bearing the number 1800 22 7575 was launched to provide reliable resources.

MUST Initiative: The Mentoring of University/College Students by Trainers program trains faculty and students to spread financial awareness on campuses.

Collaborative Approach: The campaign emphasizes a multi-lingual and multi-channel strategy developed in cooperation with market partners including NSE, BSE, and AMFI.

Understanding the Broader Stakes

The campaign directly addresses the rising need for verified financial education by utilizing digital tools and campus mentorship to reach a wider demographic. By emphasizing informed and responsible decision-making, the initiative aims to safeguard retail participants from fraudulent schemes.