Amex Reward Multiplier Ending: What Cardholders Need to Know

American Express is winding down its six-year-old Reward Multiplier program, a change that impacts Platinum, Gold, and Membership Rewards cardholders. You’ll need to complete any qualifying purchases by September 30, 2026, to earn those accelerated points.

This program previously allowed you to earn extra Membership Rewards points when you routed purchases through participating brands on the Amex platform. Brands like Apple, Nykaa, Myntra, and MakeMyTrip were part of this special earning opportunity.

What’s Changing with Your Amex Rewards?

Here are the key details you should know about this change:

The six-year-old Reward Multiplier program ends on September 30, 2026.

Cardholders could earn up to 5X points on Platinum cards.

Centurion cardholders could earn up to 10X points.

Transactions must be fully completed by 11:59 PM on September 29, 2026.

It’s important to remember that any transactions not fully completed before this specific cutoff time might not qualify for the bonus points under the current terms. Make sure to plan your last-minute purchases accordingly.

Your Base Rewards Remain Strong

Good news: the core Membership Rewards program itself will continue just as it always has, so you don’t need to worry about that. Your existing point balances and standard earn rates will remain completely unaffected by this program’s end.

Finding New Ways to Boost Your Points

American Express suggests you can still earn accelerated rewards through other avenues. One notable option is ShopWise, an independent platform offering e-Vouchers.

ShopWise features e-Vouchers from over 200 brands.

You can earn 5X Membership Rewards points on eligible purchases made through this platform.

So, while one door closes, others remain open for earning valuable Membership Rewards points. Keep an eye on your Amex communications for more details on how to maximize your rewards moving forward.