Arun Icecreams Launches in US at New York India Day Parade
By Business Desk
Arun Icecreams, a brand from Hatsun Agro Product Ltd, celebrated its US debut at the New York India Day Parade on August 16, 2026, distributing over 15,000 ice creams.
Imagine strolling through the bustling streets of New York City and spotting a familiar taste of home. Hatsun Agro Product Ltd’s popular Arun Icecreams brand just made its grand entrance into the US market, joining the New York India Day Parade on August 16, 2026.
This big debut marks a key step in the company’s international expansion, aiming to boost brand visibility among a global audience. They even had a specially designed float and engagement booths on Madison Avenue.
Sweet Treats on Display
The brand distributed over 15,000 ice creams to parade attendees. This generous giveaway allowed many to sample their unique offerings.
Among the popular flavors were Butterscotch sandwich, Cream n cookies Donuts, and Vanilla bites. Other favorites included Popitos kacha mango and Malai Kulfi.
Chairman R.G. Chandramogan highlighted the event’s importance, noting it’s a chance to share the brand’s legacy with a wider audience. This move helps introduce their products beyond their traditional base in South India.
Hatsun’s Global Ambitions
Hatsun Agro Product Ltd, a major Indian dairy player, is behind this expansion. The company boasts a diverse portfolio of other well-known brands.
Their lineup includes Arokya Milk, Hatsun Dairy Products, and ibaco. HAP Daily, Hanobar & Havia, Aniva, and Santosa are also part of their extensive range.
The company maintains ISO 22000 certification for its quality standards. This commitment ensures quality across its entire product range.
This New York debut truly underscores Hatsun Agro Product Ltd’s broader strategy to grow its international presence. Keep an eye out for more of your favorite Indian treats making waves globally.