Apple Cuts Over 200 Jobs in Siri, Vision Pro, AI
By ThePip Desk
Apple lays off over 200 employees across Siri, Vision Pro, and gaming teams as it strategically realigns to focus on AI and new devices.
Apple is cutting over 200 jobs across its Siri digital assistant, Vision Pro immersive video, and gaming teams. This move marks a strategic realignment as the tech giant prioritizes new devices and artificial intelligence initiatives.
Key Numbers
- Over 200 employees are affected by the layoffs.
- Approximately 100 positions are being eliminated from the Vision Pro organization.
- Another 100 jobs are cut from the Siri and software teams, including the Intelligent Systems Experience group.
Siri Restructuring
The restructuring within Siri is directly linked to developing an upcoming AI-enhanced version of the assistant. This shift necessitates a change in required expertise, leading to the job eliminations.
Vision Pro Changes
For Vision Pro, Apple is largely discontinuing a team focused on gaming. The immersive video content unit is also seeing reductions due to high production costs and limited user adoption of the expensive headset.
While immersive video will continue, it will feature fewer in-house productions and more third-party content. Apple’s near-term focus is shifting to smart glasses that will not support immersive video or advanced gaming. A new Vision Pro model remains under consideration for release by late 2028.
Apple stated these changes are intended to evolve its business and deliver better user experiences. The company confirmed that new roles are being created even as existing ones are impacted.