Anveshan Raises ₹150 Cr Series B Led by Vertex Ventures
Workers fill bottles with ghee on a production line in a food processing factory.
Key Highlights
Clean-label food brand Anveshan secures ₹150 Cr Series B funding led by Vertex Ventures. Funds to boost manufacturing, innovation, and market expansion.
Anveshan Secures Rs 150 Crore in Series B Funding
Anveshan, a clean-label food brand focused on traditional nutrition, has successfully raised Rs 150 crore in a Series B funding round. The investment was led by Vertex Ventures Southeast Asia & India, aimed at strengthening the company’s manufacturing capabilities, accelerating product innovation, and expanding its presence across both offline and digital channels.
The funding round also saw participation from the International Finance Corporation, a member of the World Bank Group. Notable individual investors included Swiggy co-founder Sriharsha Majety, alongside existing backers such as Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta.
The fresh capital infusion is earmarked for several strategic initiatives. These include enhancing manufacturing processes, boosting product innovation, and significantly widening Anveshan’s market reach through its diverse sales channels. The company also plans to deepen its partnerships with micro-entrepreneurs and traditional producers, while investing in robust quality infrastructure, advanced procurement systems, and sophisticated testing facilities.
Anveshan, founded in 2020 by IIT Guwahati alumni Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, is committed to making clean and minimally processed food widely accessible across India. Its product portfolio includes A2 bilona ghee, cold-pressed oils, raw honey, and various Indian superfoods.
Kuldeep Parewa, Co-founder and Chief Executive of Anveshan, highlighted the challenges in accessing