Amazon India Ditches Google Maps for MapmyIndia’s Mappls

MapmyIndia, an Indian geospatial technology company, is significantly expanding its footprint in India’s rapidly growing quick commerce sector. The company announced that Amazon Now has adopted its Mappls APIs and SDKs, replacing Google Maps for its mapping and location services. This strategic integration marks a major win for MapmyIndia, further solidifying its position in the competitive quick delivery market.

The transition began with the rollout in Bengaluru and is actively expanding to Mumbai, as confirmed by Rohan Verma, director at MapmyIndia, during the company’s Q4 FY26 earnings call. Verma highlighted the prominence of Mappls within Amazon Now’s platform, stating, “I think they’re going very aggressive in quick commerce now, expanding rapidly. We are front and centre in their app. I mean it’s probably one of the best examples. I’m talking about Amazon Now about self integrating MapmyIndia’s APIs and SDKs. Anybody using Amazon Now will see Mappls.”

Strategic Moves in Quick Commerce

This development follows MapmyIndia’s strategic investment in quick commerce startup Zepto less than a year ago. In August 2025, MapmyIndia invested ₹25 Cr in Zepto, acquiring a minority stake. This investment was part of a broader effort to increase Indian shareholding in Zepto, anticipating its expected public listing and underscoring MapmyIndia’s commitment to the quick commerce ecosystem.

The quick commerce industry heavily relies on advanced mapping and geospatial infrastructure. Essential services such as address verification, hyperlocal discovery, efficient rider navigation, and route optimisation are critical for operational success. As consumer expectations drive delivery timelines from hours to mere minutes, the precision and quality of underlying location data become paramount for competitive advantage.

Market Shift and Growth Projections

The adoption of MapmyIndia’s solutions by a major player like Amazon Now aligns with a broader trend in India’s digital economy. Domestic technology companies are increasingly opting for homegrown geospatial infrastructure. This shift is driven by the need for enhanced localisation, adherence to regulatory compliance, and superior address intelligence specifically tailored to Indian geographical conditions and user needs.

The timing of this expansion is opportune, as India’s quick commerce market is undergoing an unprecedented growth cycle. Both established players and new entrants are collectively investing billions of dollars to capture market share in what is emerging as a significant battleground within Indian e-commerce. Analysts project that the sector could burgeon into a nearly $40 billion market by 2030, propelled by evolving consumer preferences, increasing urban density, and a rising demand for instant fulfilment services.

Competitive Landscape and Future Outlook

In the current quick commerce landscape, Blinkit holds a dominant position, claiming close to 50% market share. Meanwhile, Zepto is actively preparing for its initial public offering (IPO), which is anticipated to be one of India’s most closely watched startup listings. The sector is also witnessing intensified competition from e-commerce behemoths Amazon and Flipkart, who are significantly escalating their presence in this category.

Amazon CEO Andy Jassy recently provided insights into Amazon Now’s robust performance, revealing that the service is experiencing approximately 25% month-over-month growth in India. The company has ambitious plans to extend its reach to 100 cities, supported by a network of more than 1,000 micro fulfillment centres, indicating a strong commitment to expanding its quick commerce operations.

Similarly, Flipkart is rapidly scaling its quick commerce offering, ‘Minutes’. Reports suggest that the Walmart-backed company intends to expand its dark store network to 250 cities across India. Furthermore, Flipkart is reportedly developing a standalone application dedicated to this expedited delivery service, signalling its intent to compete aggressively in the burgeoning quick commerce segment.