1 Finance Secures European Patent for MoneySign Financial Personality Assessment
By Business Desk
Mumbai’s 1 Finance achieves a significant milestone with a European patent for its innovative MoneySign financial personality assessment, bolstering its global IP portfolio.
Mumbai-based personal finance advisory firm 1 Finance has been granted a European patent for its MoneySign® financial personality assessment framework. This new patent strengthens the company’s global intellectual property, adding to existing patents already secured in India and the United States.
The **MoneySign**® framework integrates behavioral psychology directly with financial decision-making. Its core function is to understand how individuals approach money management, risk tolerance, savings habits, and investment strategies.
Behavior-Led Approach to Finance
This approach diverges from traditional financial planning by prioritizing an individual’s unique personality, specific circumstances, and personal goals. It aims to align financial advice with a client’s natural behavioral traits, drawing inspiration from the established Big Five personality model.
Keval Bhanushali, CEO & Co-founder of 1 Finance, stated that financial success is 80% behavior. He added that hyper-personalization is key in helping individuals adhere to their long-term financial strategies effectively.
Personalized Advisory Framework
Animesh Hardia, Partner at 1 Finance, emphasized that behavioral economics enables the delivery of truly personalized financial advice. The **MoneySign**® framework is a central component within 1 Finance’s broader advisory services.
These comprehensive services, available through the 1 Finance app, cover multiple aspects of financial planning, including:
- Investments
- Insurance
- Taxes
- Loans
- Retirement planning
- Income and expense management
- Estate planning
The company aims to establish **MoneySign**® as a globally recognized framework. Their objective is to enhance financial well-being and provide greater peace of mind for individuals worldwide.
Global Intellectual Property Expansion
The European patent underscores 1 Finance’s commitment to a behavior-led methodology in personal finance. This expansion of intellectual property signifies a strategic move to solidify its position in the global wealth-tech landscape.