Yes Madam Raises Rs 50 Cr Series A From Info Edge for Beauty Platform Growth

Yes Madam, the prominent at-home beauty and wellness platform, has successfully closed its inaugural institutional funding, securing a Rs 50 crore Series A round from Info Edge’s growth fund.

This significant milestone follows years of bootstrapped growth for the company, founded by brothers Aditya Arya and Mayank Arya. Their venture was born from a personal pain point: their wives experienced skin irritation from existing at-home salon services, highlighting a critical lack of transparency and hygiene.

• Customers lacked control over product quality and hygiene.
• Beauty professionals faced low incomes despite demanding hours.

Yes Madam aimed to bridge these gaps by introducing a structured service model. This included standardized products, transparent pricing, and a commitment to using single-use, monodose products for enhanced hygiene.

The platform also focused on improving earning opportunities for beauty professionals. By standardizing practices, the founders sought to elevate the entire service experience for both clients and practitioners.

Early Days and Growth Trajectory

Launched in December 2016 from a modest shop in Ghaziabad, Yes Madam initially relied on grassroots customer acquisition. They distributed pamphlets and made personal calls, fostering trust and gathering direct feedback before scaling.

• Operating revenue reached Rs 195 crore in FY26.
• The company maintained 100% year-on-year growth for three consecutive years.
• Yes Madam has remained profitable throughout its expansion.

Operational Scale and Professional Empowerment

Now operating in over 55 cities, Yes Madam processes more than 350,000 bookings monthly. This extensive network supports over 10,000 professionals across India.

• Professionals earn an average monthly net income of Rs 30,000.
• Top earners within the network achieve between Rs 50,000-60,000 monthly.

The company’s core mission continues to be the standardization of India’s fragmented at-home beauty service industry. This involves a dual focus on ensuring customer transparency and consistent service delivery, alongside empowering its professional network with better earnings.