Ownly Secures 10% Bengaluru Food Market Share

Rapido-backed food delivery platform Ownly now commands approximately 10% of Bengaluru’s competitive food delivery market. The company processes around 50,000 daily orders, marking a significant increase from its previous metrics in July.

Market Performance Snapshot

• Current Bengaluru Market Share: 10%
• Current Daily Orders: 50,000
• July Market Share: 7%
• July Daily Orders: 40,000

Ownly is actively challenging established players like Swiggy and Zomato through its distinctive zero-commission model for restaurants. This innovative approach utilizes a subscription-based system, designed to substantially reduce operational costs for its restaurant partners.

Expansion Strategy

In Bengaluru, the platform has already onboarded about 25,000 restaurants, demonstrating rapid growth. Ownly plans to expand its network to 50,000 restaurants, aiming to cover nearly half of the city’s available dining establishments.

For its planned multi-city expansion, Ownly focuses on maintaining lower average order values. These values are currently about 60% of the overall industry average, making online food ordering more accessible to a wider demographic.

This strategy is specifically designed to attract a broader customer base that might not frequently use existing, higher-cost platforms. The ultimate success of this multi-city rollout hinges on Ownly’s ability to effectively replicate its Bengaluru momentum, requiring robust restaurant density, efficient delivery infrastructure, and strong consumer demand in each new market.