360 One Wealth Eyes UHNW Market Share Growth in India

360 One Wealth, India’s largest independent wealth manager, aims to significantly expand its footprint among the nation’s ultra-high-net-worth families. Co-Founder Yatin Shah outlined an ambitious strategy to grow the firm’s market share from 10% to between 12% and 13% in the coming years.

Key Growth Targets

• Current market share of UHNW families: 10%
• Target market share: 12-13%
• Number of Indian families with >₹50 crore financial wealth: 40,000-45,000
• Target percentage of these families to serve: Approximately 25%
• Timeline for target: Next four to five years

This aggressive expansion aligns with India’s burgeoning private wealth landscape, fueled by a rise in smaller city companies listing and robust private equity flows. Deloitte India projects the country’s wealth management assets under management to more than double to $2.3 trillion between 2024 and 2029, intensifying competition.

Shifting Wealth Dynamics

• Factors driving private wealth growth:
  • Increased company listings from smaller cities
  • Strong private equity investment into industrial clusters
  • Growth in family-owned businesses
• Emerging wealth hubs beyond metros: Ahmedabad, Surat, Jaipur, and Kochi, as per the 2026 Wealth Creators List

As of June, 360 One Wealth managed nearly ₹6.8 trillion in wealth assets, reflecting an 18.4% year-on-year increase. The firm’s asset management division also surpassed ₹1 trillion, underscoring its broad operational strength.

Its core strategy focuses on client retention, acquiring new clients, and boosting relationship manager productivity. This follows UBS Group AG’s sale of its Indian wealth unit to 360 One last year, a deal that included an option for UBS to acquire a minority stake.

The strategic moves by 360 One Wealth reflect a clear intent to capitalize on India’s rapidly expanding wealth base and the evolving geographical distribution of its ultra-rich, setting a competitive benchmark in the sector.