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The news hit my inbox this morning – a $30.5 million investment. Not just any investment, but one aimed at regenerative farming in India. Mirova, the Kering-backed fund, is behind it, and the recipient is Varaha.
It’s a big number. You know, big enough to make you pause, especially when you consider where it’s going: to support approximately 337,000 farmers across 675,000 hectares in northern India. That’s a lot of land, a lot of people. The project, as they call it, has ambitious goals.
The details, as per reports, are still coming into focus. But the core is this: Varaha is working on regenerative farming practices. The idea, as I understand it, is to move beyond simply sustaining the land. It’s about building it back up, improving soil health, and, in theory, creating a more sustainable system for everyone involved.
I’m thinking about the farmers, honestly. What does this mean for them? What changes will they see? The press release didn’t go into that, the tricky part is to understand the impact on the ground.
A witness to the initial funding round, who wished to remain anonymous, told reporters, “This is more than just money; it’s a commitment to a different way of doing things.”
The investment, announced November 12, 2025, seems to be a significant step. It reflects a growing interest in sustainable agriculture, and, well, that’s becoming increasingly important these days. Or maybe it always was, and we’re just noticing it more.
The room felt… hopeful, in a way. Or perhaps that’s just my own bias creeping in.
